Terms of Service

Acceptance of Terms

Welcome to Kapurv ("Kapurv", "we", "us", or "our"). These Terms of Service ("Terms") govern your access to and use of the Kapurv platform, including our website at kapurv.com, mobile applications, APIs, and all related services (collectively, the "Services").

By creating an account, accessing, or using our Services in any way, you confirm that:

• You have read, understood, and agree to be bound by these Terms.
• You are at least 18 years of age, or the legal age of majority in your jurisdiction.
• If you are accepting on behalf of an organisation, you have the authority to bind that entity to these Terms.

If you do not agree with any part of these Terms, you must not access or use our Services.

Description of Services

Kapurv is an AI-powered social media management platform that provides brands and businesses with tools to:

• AI Campaign Planning: Generate social media campaign strategies, post ideas, and content briefs powered by artificial intelligence.
• Content Creation & Design: Create and redesign on-brand visuals, captions, and ad creatives using generative AI models including Google Gemini and Replicate-based image generators.
• Social Media Calendar: Plan, schedule, and track your content pipeline across multiple social platforms.
• AI Research: Leverage AI-driven insights to discover trends, analyse competitor strategies, and generate data-backed content briefs.
• Team Collaboration & Approval Workflows: Manage multi-member brand teams with role-based access and structured content approval flows.
• Brand Management: Configure and manage one or more brand profiles with custom voice, tone, color palette, and audience settings.

We reserve the right to add, modify, or discontinue features of the Services at any time, with or without notice. Where feasible, we will notify active subscribers of significant changes.

User Accounts

Registration

To use our Services, you must create an account. You may register using an email and password or via Google Sign-In (OAuth). You agree to provide accurate, current, and complete information during registration and to keep this information up to date.

Account Security

You are solely responsible for:

• Maintaining the confidentiality of your login credentials.
• All activities that occur under your account, whether or not authorised by you.
• Notifying us immediately at support@kapurv.com if you suspect any unauthorised access or use of your account.

We will not be liable for any loss or damage arising from your failure to maintain account security.

Organisation & Team Accounts

Certain subscription plans allow the creation of an Organisation, enabling multiple team members to access shared brand workspaces. The account owner (Administrator) is responsible for all team member activity conducted under the Organisation's Kapurv account. Administrators may invite, manage, and remove team members at any time.

Account Age Requirement

Our Services are not directed to persons under 18. If we become aware that a user under 18 has created an account, we will suspend or terminate that account.

Subscriptions & AI Credits

Free Trial

New users may access a limited free trial that includes 50 AI credits and access to core platform features for a period of up to 15 days. No credit card is required to start a free trial. Trial accounts are subject to usage limits and do not include all platform features.

Paid Subscription Plans

Upon subscribing to a paid plan, you will be charged according to your selected plan:

• Starter Plan (₹99/month): Access for 1 brand, 500 one-time AI credits, AI Research, and Social Media Calendar.
• Basic Plan (₹499/month): Access for up to 3 brands, 1000 one-time AI credits, full feature access including Approval Workflows and Organisation/Team access.

Subscription fees are billed monthly and are non-refundable except as expressly stated in our Refund Policy below. Plan pricing is subject to change with 30 days' notice.

AI Credits

Kapurv operates on an AI credit system. Credits are consumed each time you use an AI-powered feature (e.g., generating content, creating images, running research queries). Key credit terms:

• Credits received with a paid plan are a one-time allocation and do not renew monthly.
• Credits do not expire and can be topped up at any time through in-app purchases.
• Credits are non-transferable and have no monetary value outside of the Kapurv platform.
• Credits consumed by failed or errored AI operations may be partially or fully refunded at our discretion.
• We reserve the right to adjust the credit cost of individual features with reasonable notice.

Refund Policy

Subscription fees are generally non-refundable. However, we will consider refund requests on a case-by-case basis for significant service outages caused by our platform. Purchased top-up credits that remain unused may be eligible for a pro-rated refund within 7 days of purchase. Please contact support@kapurv.com for refund requests.

Acceptable Use Policy

You agree to use Kapurv only for lawful purposes and in a manner consistent with these Terms. You must not use the Services to:

Prohibited Content

• Generate, store, or distribute content that is illegal, obscene, defamatory, fraudulent, misleading, or discriminatory.
• Create content that violates the intellectual property rights of any third party.
• Produce or share content that constitutes harassment, hate speech, or threats against any individual or group.
• Generate synthetic media (deepfakes) designed to deceive or harm individuals.
• Create spam or bulk unsolicited marketing content in violation of applicable anti-spam laws.

Prohibited Technical Actions

• Attempt to reverse engineer, decompile, or disassemble any portion of the Services.
• Use automated scripts, bots, or crawlers to access the platform in an unauthorized manner.
• Attempt to gain unauthorized access to any account, server, or network connected to Kapurv.
• Introduce malware, viruses, or harmful code into the platform.
• Circumvent or interfere with our credit system, billing mechanisms, or security features.
• Resell, sublicense, or provide access to the Services to third parties without our prior written consent.

Platform-Specific Compliance

You are solely responsible for ensuring that content you create using Kapurv and post to third-party social media platforms (including Instagram, Facebook, LinkedIn, TikTok, and X) complies with those platforms' own terms of service, community guidelines, and advertising policies. Kapurv is not responsible for the removal of content or suspension of your accounts on third-party platforms.

Violations of this policy may result in immediate suspension or termination of your account, without refund, at our sole discretion.

AI-Generated Content

Nature of AI Output

Kapurv uses third-party artificial intelligence models — including Google Gemini and Replicate-hosted image generation models — to generate text, images, campaign plans, research insights, and other creative content. You acknowledge and agree that:

• AI-generated content may be inaccurate, incomplete, or contain errors ("hallucinations").
• AI outputs are provided "as-is" and you are solely responsible for reviewing, verifying, and editing all AI-generated content before use or publication.
• Kapurv does not guarantee that AI-generated content will be original, unique, or free from third-party intellectual property claims.
• You must apply human judgment and editorial review before publishing any AI-generated material to social media or other public channels.

Data Used for AI Generation

When you use AI features, relevant context such as your brand profile, audience details, and explicit prompts you provide are sent to third-party AI model providers to generate outputs. Please refer to our Privacy Policy for full details on how your data is handled in this process.

Ownership of AI Output

To the extent permitted by applicable law, you own the AI-generated content created by you through your use of the Services, subject to any third-party intellectual property rights. By using the Services, you grant Kapurv a limited, non-exclusive, royalty-free license to store and display your content for the purpose of delivering the Services to you.

No Training on Your Data

Kapurv does not use your brand data, prompts, or generated outputs to train its own AI models. Third-party AI providers (Google, Replicate) are subject to their own usage policies regarding training data — please review their respective privacy policies.

Intellectual Property

Kapurv's Property

The Kapurv platform, including its software, design, branding, interfaces, algorithms, documentation, and all underlying technology, is the exclusive property of Kapurv and its licensors. All rights not expressly granted to you are reserved. You may not copy, reproduce, or create derivative works of any Kapurv-owned content without our express written permission.

Your Content

You retain all ownership rights to the brand assets, images, and written content you upload to the platform ("User Content"). By uploading User Content, you grant Kapurv a limited, non-exclusive, worldwide, royalty-free license to store, process, and display your User Content solely for the purpose of providing the Services. We will not sell your User Content to third parties.

Feedback

If you provide feedback, suggestions, or ideas about our Services, you grant us a perpetual, irrevocable, royalty-free license to use such feedback for any purpose without any obligation of confidentiality or compensation to you.

Third-Party Services & Integrations

Kapurv integrates with and relies on a number of third-party services to deliver its functionality:

• Google Firebase: Authentication, database, and cloud infrastructure.
• Google Gemini API: AI text generation, research, and campaign planning features.
• Replicate API: AI image generation capabilities.
• Google OAuth: Single Sign-On authentication.

Your use of these integrated services is subject to the respective terms and privacy policies of each provider. We are not responsible for the practices, content, or reliability of any third-party service. Links to third-party websites or services from within the platform do not constitute our endorsement.

If a third-party service we rely on becomes unavailable, is modified, or discontinues its offering in a way that affects Kapurv, we will do our best to implement alternatives, but we cannot guarantee uninterrupted service.

Disclaimers & Limitation of Liability

No Warranty

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, KAPURV EXPRESSLY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that the Services will be uninterrupted, error-free, secure, or that any defects will be corrected. We do not guarantee the accuracy, completeness, or usefulness of any AI-generated content or research insights provided through the platform.

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, KAPURV AND ITS DIRECTORS, EMPLOYEES, PARTNERS, AND LICENSORS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO:

• Loss of profits, revenue, data, or business opportunities.
• Reputational damage resulting from AI-generated content you publish.
• Third-party platform actions (e.g., account suspension on Instagram, LinkedIn, etc.).
• Unauthorised access to your account or data.

Our total aggregate liability to you for any claims arising out of or related to these Terms or the Services shall not exceed the total amount you paid to Kapurv in the twelve (12) months preceding the claim.

Indemnification

You agree to indemnify, defend, and hold harmless Kapurv and its team from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in connection with: (i) your use of or access to the Services; (ii) your violation of these Terms; (iii) any content you create, post, or publish using the Services; or (iv) your infringement of any third-party rights.

Termination

Termination by You

You may cancel your Kapurv subscription at any time through your Account Settings. Upon cancellation, you will retain access to the Services until the end of your current billing period. Unused AI credits remain accessible through the end of your subscription term. After your subscription ends, your account will revert to an inactive state and may be deleted after a period of inactivity.

Termination by Kapurv

We reserve the right to suspend or terminate your account at any time, without notice, if we reasonably determine that:

• You have violated any provision of these Terms or our Acceptable Use Policy.
• Your use of the Services poses a security risk to the platform or other users.
• We are required to do so by applicable law or regulation.
• Continued provision of the Services to you is no longer commercially viable.

Effect of Termination

Upon termination for any reason, your right to access and use the Services will immediately cease. We may delete your account data after a reasonable retention period, as described in our Privacy Policy. Provisions of these Terms that by their nature should survive termination (including intellectual property, disclaimers, indemnification, and governing law) shall survive.

Governing Law & Disputes

These Terms shall be governed by and construed in accordance with the laws of India, without regard to its conflict of law provisions. The parties submit to the exclusive jurisdiction of the courts located in India for the resolution of any disputes arising from or related to these Terms.

Before initiating any formal legal proceedings, you agree to first attempt to resolve any dispute with us informally by contacting support@kapurv.com. We will make good-faith efforts to resolve any dispute within 30 days of receiving your notice.

Nothing in these Terms shall limit either party from seeking injunctive or other equitable relief from a court of competent jurisdiction where necessary to prevent irreparable harm.

Changes to These Terms

We may update these Terms from time to time to reflect changes in our Services, applicable law, or business practices. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page.
• Notify active subscribers via email or an in-app notification at least 14 days before the changes take effect.
• In cases of significant changes, provide an opportunity to review and accept the updated Terms.

Your continued use of the Services after the effective date of any changes constitutes your acceptance of the revised Terms. If you do not agree with the changes, you must stop using the Services and may cancel your subscription before the changes take effect.

Contact Us

If you have any questions or concerns about these Terms of Service, please contact us:

We aim to respond to all enquiries within 2 business days.